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WHO AM I

Your Fitness Guru

A healthy lifestyle starts with a fit body. As your fitness trainer I will identify your fitness goals, design a program that fits your needs and lead you through every workout.


I’ve been helping clients in the San Diego area change the way they look and feel since 2000. My experience and no-nonsense approach to health and fitness will hopefully inspire you to join me on this life-changing, mind and body journey.


What are you waiting for? I’m here to help. Put on those trainers, pack your bag and let’s start your fitness journey. Reach out today.

 

KEVIN LACOURTE: SHAPING UP SAN DIEGO

by Ondine Brooks Kuraoka

Live Your Dream

More than 15 years ago, Kevin LaCourte, who holds a bachelor’s degree in business administration with a minor in exercise, traded his suit and tie for workout garb. He started as a strength and conditioning coach, and then created San Diego’s first fitness “boot camp” in 1999, with the help of another trainer. When his colleague quit, leaving Kevin on his own, he tried a new tack: instead of the usual workouts in the gym, he took his groups outside. They went to the stadium at San Diego High School, and to pre-condo Cortez Hill.


“The response was really positive because it was different from anything they’d done before,” Kevin says. He credits the success of his business to his no-nonsense honesty and his ability to tailor his workouts to the needs of his clientele, who range in age from 13 to 78.

“There are no magic tools,” Kevin says. “People don’t always want to hear that they need to eat right as well as exercise, and that it will take them at least one or two years to get their bodies back. I don’t make wild claims about quick results. It’s just the realization that when you exercise you have a better outlook because you feel better.”


When asked to share any inspiring thoughts for others wanting to start a business, he says, “It’s something you have to live and breathe and believe in. The marketing is probably the most difficult thing — finding the right way to get your message across. You have to feel that no matter what kind of competition you come across, you are doing something different from everyone else. And stick with your integrity. If you do, you’ll attract the clients you’re looking for.” “Starting San Diego FitCamp has allowed me to live my lifestyle, to evolve it into a business entity,” Kevin says. “I enjoy Mondays. I enjoy getting up in the morning and training people.”

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